While the cell-based food industry has a long way to go before making it a common household food, Wild Type's founders are optimistic and forward-thinking. They noted (and we did too in our 2020 trends report
) that, "everybody is shifting now and wants more personalized nutrition." Not only do people want to eat a specific diet, but people care about sourcing and sustainability.
The desire for cleaner food is growing as awareness around global warming, overfishing, and the multitude of toxins in fish makes the news. And Big Food is also curious. At this time, several large companies have reached out to Wild Type, indicating that they want to be a part of this trend toward more sustainable and safe seafood too.