The team at Perfect Day has developed a microflora that ferments sugar into dairy proteins, casein, and whey, identical to what cows produce. These proteins are vegan, lactose-free, can recreate any kind of dairy product and offer the same nutritional benefits as cow's milk. Recently, they made headlines by partnering with Smitten Ice Cream, a local Bay Area company, to create the first commercial microflora-based ice cream.
Perfect Day believes there is a place for both cell-based dairy products like theirs and traditional dairy products, especially when those are sourced from smaller, family farms.
CEO Ryan Pandya commented, "For us, the challenge is that we are seeing such huge demand for what we are doing, that we want to make sure we'll be able to meet that demand for our protein. We are doing everything we can to mitigate that situation and want to think not one year, but many years ahead in terms of what we can produce."
Long-term they hope to support the evolution of a food system that is sustainable and kinder to animals with fewer factory farms.
Like the fermentation process of beer or kombucha, Perfect Day takes an all-natural microflora called Trichoderma and grows it in a fermentation tank to obtain animal-free protein. This protein can then be used in any recipe that calls for dairy. Compared to factory dairy farming, Perfect Day's process uses fewer resources. And given the controlled environment in which it is grown, it is a cleaner, safer way to produce dairy. There are no hormones or antibiotics needed. Creating allergen-free dairy is on their roadmap too.
Environmentally, they are exploring exactly how to quantify their water, energy, and emissions usage. At-scale they predict that the environmental footprint of Perfect Day will be considerably less than factory dairy farming. Long-term, they hope to support the evolution of a food system that is sustainable and kinder to animals with fewer factory farms.
To market they go
Instead of developing their own lines of dairy products, they are partnering with food manufacturers to bring various dairy products to the market at a comparable price. Food labels refer to their product as "non-animal whey protein." Along with having the same nutrient profile as traditional dairy, their products have the same taste, texture, and functionality as cow's milk. Consumers of their first limited edition ice cream were unable to distinguish between their products and one made with conventional dairy. Their first commercialized partnership with Smitten Ice Cream proves that there is a compelling audience waiting for clean, vegan, lactose-free dairy alternatives.
Perfect Day strategically based its operations in the Bay Area, a region known for being early adopters of food trends and conscious consumers. They've received over $200 million in funding, with Singapore-based Temasek leading the last round. Keep an eye out for more partnerships with Perfect Day as they integrate their lactose-free dairy proteins into your favorite dairy treats!