This year, we'll see which food tech trends and companies are sticking around for the long run as consumers put their money where their mouth is.
One thing I'm curious about is how businesses will bob, weave, and pivot to adjust to the changing financial landscape and geological climate. We will see brand new categories of foods being sold, like cell-cultured chicken. And we will continue to see companies scale back to reach profitability and others shutter their doors. 2023 will show us who is nimble in the face of a recession. (And if that's enough to succeed.)
Consumers are already making trading-offs when it comes to diet and food. People are spending less on luxury foods, and commodities are more expensive. In the US, for example, there are limits to how many cartons of eggs you can buy and I have friends who are avoiding them until the prices come down. This year, we're going to see what things people can't live without. What diets, products, and trends have staying power? What are the traits of the companies that will remain relevant and delicious? These are the answers I look forward to uncovering in 2023.